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Fillmore East exclusive · first poster Traffic / Iron Butterfly
Bill Graham hired Byrd as exclusive Fillmore East poster artist — beginning with Traffic, Blue Cheer, and Iron Butterfly (April 26–27, 1968).
Bill Graham hired Byrd on the spot as exclusive poster and program designer for Fillmore East, beginning with Traffic.
Traffic, Blue Cheer, and Iron Butterfly with the Joshua Light Show — Byrd’s first Bill Graham Fillmore East assignment (April 26–27, 1968).
Poster Child identifies this April 1968 sheet as the hire that led to Jefferson Airplane and Hendrix.
From 1968 he created the venue’s signature look for Hendrix, Jefferson Airplane, Iron Butterfly, Ravi Shankar, Grateful Dead, and more.
Fillmore East — called the “Church of Rock and Roll” in Playbill’s account — became the core public brand of his early career.
Chapter placement: Fillmore East era (April 26–27, 1968).
Sources: Poster Child ch. Fillmore East & Bill Graham (p. 74); Wikipedia; Playbill; Deadline; Hollywood Reporter.